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JOB OVERVIEW

The Social Media Associate Manager position is responsible for offering an expertise and vision that uniquely brings our brands to life on social media. The Associate Manager will be responsible for executing social media strategy impacting organic and paid social content, community engagement, social listening, influencers, talent acquisition and team member culture/advocacy.


A strong passion for social media and creativity is imperative to the Associate Manager role. This person must be detail-oriented, have high personal standards, and have solid people leadership skills to manage high-performing team members.


The Associate Manager reports directly in the Social Media Director, who will offer direct feedback to ensure the strategic work executed shows the impact on brand goals/business objectives and that the presentation is clear, cohesive and developed in a storytelling manner.


Challenges faced may be difficult, but not complex and the Associate Manager will be responsible to supervise professional level employees at the entry to early middle level ranges.


Extreme collaboration, especially with PR & Internal/External Communications and Digital Marketing, is required for this position. Other teams the Associate Manager will partner with include Guest Relations, Brand Marketing, Culinary and Beverage, Crisis Communications, Finance, Consumer Insights and Operations.


Flexible work arrangements offered such as flexible start & end times and remote work options 1-2 days each week as business needs allow


ROLES AND RESPONSIBILITIES:

-Serves as the primary day-to-day contact for the brand marketing teams of the brands assigned

-Collaborate to prepare and execute annual strategy for the brands’ social media as a whole, with detailed strategic plans for key areas within social media

-Develop, present and execute integrated plans to realize the strategies aligned upon, in collaboration with social media team, and other teams (PR, Comms, Digital, Operations, etc.)

-Develop ongoing paid and organic content in partnership with Brand Marketing Teams, internal and sometimes external agencies

-Proactively generates programs/campaigns to cultivate and build the brands social media communities, including creating and activating on real-time/trend opportunities.

-Fully understand brand standards and guidelines, and articulate how brands remain consistent, yet still relevant on social

-Provide ongoing and campaign-based social media insights in a clear and consistent manner, offering recommendations on how the data informs future decisions.

-Lead the brands social media team members professional development and growth through goal-setting, setting clear expectations and standards, rewarding/recognizing consistently as earned and ongoing feedback/coaching as needed

-Participates in Community Engagement when needed, potentially filling shifts from time to time on nights/weekends/holidays (determined in advance).

-Is active in our social media tools, overseeing the

-workflows/processes of the Community Engagement team to ensure efficiency and standards of response time, labeling, tone of voice, crisis escalation, etc.

-Supports the assigned brands’ HR/Talent Acquisition teams to leverage social to achieve their objectives including hiring needs, training integration, team member recognition and engagement to support retention

-Provides a strong understanding of social media platforms, protocols, and social management software

-Monitors social media trends, response techniques, best-practices, and stays up-to-date of growing platforms and software changes/enhancements

-Exhibits effective project management skills in a fast-paced environment, maintaining up-to-date status of all projects the team is working on


REQUIRED TECHNICAL SKILLS

-In-depth knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.)

-6+ years of experience in social media strategy/management/marketing, guest recovery, public relations, and/or brand marketing including a solid understanding of digital & social marketing

-Superior written communication skills, proven ability to manage many projects at once (including digital and production related projects), connect with guests to build relationships/loyalty

-Must have strong analytic skills (quantitative and qualitative), and the ability to story tell with data that offers meaningful insights

-Knowledge of using tools/software for administrative work (Microsoft Office/iWork), social media management (Khoros/Hootsuite/Sprinkr), visual design (Canva/Adobe Creative Suite) and file sharing (Box/DropBox/Google Docs).


REQUIRED EDUCATION:

-Bachelor's degree in business, marketing, communications, or a related field.


OTHER KEY QUALIFICATIONS

-Ability to drive ideas and gain credibility and rapport with all types of internal and external stakeholders in a team environment

-Socially and culturally 'in the know'; considered an early adopter and willing to take risks

-Make decisions in-the-moment, and take accountability for the results

-Flexibility to work some nights and weekends (pre-determined schedules, developed monthly)

-Passion for food and hospitality, social media, PR, marketing, emerging technologies, digital marketing, and exuding an “of service” mentality


PREFERRED SKILLS & EXPERIENCE

-1-2 years of restaurant experience, preferably in full-service, casual dining restaurant, or demonstrated extensive knowledge of full-service restaurant operations gained in a support position

-Agency experience a plus