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JOB OVERVIEW:

The Digital Marketing Analyst, Email/SMS is responsible for supporting and advising key business leaders across the organization on Email and SMS initiatives. This is a high visibility position requiring significant interaction with Senior Management and external vendor partners while working on daily campaign deployments as well as small projects. The ideal candidate will have an email marketing background with an emphasis in campaign execution, post-campaign analysis, and independent decision making.


The Analyst will report into either the Associate Digital Marketing Manager, Email/SMS or the Digital Marketing Manager, Email/SMS. This position requires a collaborative, solution-oriented mindset, and a person who is skilled and experienced in developing campaigns and using data to drive strategy and actionable recommendations.


ROLES AND RESPONSIBILITIES:

- Work with email service provider (ESP) partners, creative agencies, Darden Brand teams and Darden Data Strategy and Insights to create and execute email campaigns that drive business impact

- Execute a high volume of data-driven, dynamic email campaigns

- Execute mobile messaging campaigns including Push Notifications, SMS/MMS broadcasts, mobile wallet offers, and automated messages

- Lead tactical strategy behind day to day campaigns as well as the overall trigger program for both email and SMS

- Proofread and perform a rendering check on all campaigns prior to deployment, utilizing utmost attention to detail

- Cultivate a productive relationship with email vendor (ESP) and SMS partner as key client point-of-contact to maximize vendor value

- Work collaboratively with Darden Digital Leads and Brand Teams to review and approve email calendar, intake briefs and campaign copy/creative

- Provide insightful recommendations to improve copy/creative based on industry trends and email best practices

- Manage email/SMS campaign calendar and deployment schedule to ensure deadlines are consistently met

- Effectively communicate & translate key email and SMS metrics to the Brand Management Team on a weekly basis

- Assist in the development and co-present yearly and quarterly campaign analysis decks to Senior Management

- Recommend future audience segmentation and targeting based on own analysis

- Serve as primary contact for the Brands in planning and executing email/SMS campaigns

- Ensure spam regulation compliance (CAN-SPAM)

- Monitor email deliverability reports. Raise concerns and present solutions to brand and leadership

- Ensure email and mobile marketing best practices are met

- Consistently enhance skills and job knowledge by participating in professional learning opportunities and personal networking

REQUIRED TECHNICAL SKILLS:

- Demonstrated experience working with an Email Service Provider to deploy email campaigns

- Proven storyline based deck writing skills using PowerPoint

- Proficient in Excel: formulas, filters, data analysis, and pivot tables

- Proficient in Outlook, Gmail, Litmus, Microsoft Teams, WebEx, SharePoint and Basecamp

- HTML knowledge preferred but not required


OTHER KEY QUALIFICATIONS:

- Organization, project management, and time management skills with the ability to organize, plan, and follow-up with tasks

- Ability to prioritize and re-prioritize various job activities/tasks, including the ability to multi-task as necessary

- Basic knowledge and understanding of data, insight, and strategy

- Ability to adjust communication style such that it is effective with various audiences, including internal and external partners as well as peers or executive level employees

- Ability to clearly and confidently communicate/present (verbal and written) key learnings and metrics whether that be by phone, email, virtual presentation, or in-person

- Ability to exercise appropriate judgment with a sense of urgency by using information and knowledge to make timely, effective decisions

- Ability to work independently in a detail oriented function and with minimal supervision

- Ability to build and maintain relationships, with a skill for conflict resolution

- Confidence to present solutions to problems and proactively provide ways to improve


REQUIRED EDUCATION AND EXPERIENCE:

- Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field required

- 1-3 years’ experience servicing high volume email marketing initiatives (inclusive of internship experience working specifically in email marketing)

- Experience has led to strong understanding of email / SMS marketing best practices